Greg Stuart (Mobile Marketing Association - MMA) & Deborah Wahl (General Motors): Modern Marketing in a Connected World

Fireside Chat
2020

Information

Overseeing the one of the largest marketing organizations globally comes with challenges and opportunities. Join Deborah Wahl, CMO of GM in conversation with Greg Stuart, CEO of the MMA and co-author of ‘What Sticks: Why Advertising Fails…’, for an in-depth conversation on how marketing is changing, how it needs to change, and how brands can win in the increasingly complex, connected world.  Looking at the future of marketing, Deb and Greg will discuss the continued importance of modern measurement, re-imagining marketing org, changes in creativity by modern marketers, the application of data and the ever-growing need to advocate for a cleaner, more efficient and effective digital ecosystem. 

Topics
AllDirect MarketingPersonalization
Session Language
en

Log in