Influencer Marketing has become a well-established and important part of the media mix of many corporations. The COVID pandemic had a major impact on marketing and media budgets. Unsettled by the situation, many clients have cut their budgets mercilessly.
To what extent were influencers affected by such a budget cut? How has the industry reacted? Will we see an enduring change in the way brands use the tool of influencer marketing? We want to discuss the impact of the crisis, and to what degree, COVID has changed the future of influencer marketing.