Anita Caras & Mark Melling (Verizon Media): Going virtual. Reimagining business as usual

Covid-19 not only has a direct impact on our everyday lives but is also changing consumer expectations of brands. They demand deeper, more digital interaction, according to research conducted by Verizon Media. In their session, Anitas Caras and Mark Melling will present the results of the survey and show to what extent consumer expectations have changed and provide concrete examples of how brands should now respond.