Stefan Mennerich (FC Bayern München AG / SAP): FC Bayern Munich: How to improve the Fan Experience with Digital Solutions

Stefan Mennerich (FC Bayern München AG / SAP): FC Bayern Munich: How to improve the Fan Experience with Digital Solutions

Lecture
2020

Information

Convenient online services and personalized content ensure an optimal fan experience at FC Bayern Munich and enable the club to grow its business. With its digital strategy and SAP solutions for Customer Experience and Analytics Cloud, Germany's most successful club transcends the traditional business model of football clubs. Learn more about the golden fan strategy from FC Bayern Munich in this session. 

Topics
AllCustomer ExperienceData & Analytics
Session Language
en
SAPSAP Customer Experience at DMEXCO Intelligent CX: Be amazing every time Your customer’s experience is the future of your business growth – and technology is the key. Join us at DMEXCO to help you better understand your customers' unique needs, engage intelligently, and always deliver on your brand’s promises. Discover Intelligent CX and what it means to you, your business, and your customer innovation and customer stories. Take the complexity out to build lasting, loyal customer relationships at scale. Engage intelligently and always deliver on the brand’s promises. Experience bringing together enterprise data to power deep insights along the customer journey. Personalize each step of your customers’ journey. Deliver seamless and memorable experiences across functions. Ensure that supply and logistics keep up with demand. Be inspired by customers like adidas Runtastic, smart, and many others together with the vibrant partner ecosystem of SAP. We will be ready at DMEXCO to help you build customer experiences that will be the base of your future business growth.

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