Stefan Mennerich (FC Bayern München AG / SAP): FC Bayern Munich: How to improve the Fan Experience with Digital Solutions

Lecture
2020

Information

Convenient online services and personalized content ensure an optimal fan experience at FC Bayern Munich and enable the club to grow its business. With its digital strategy and SAP solutions for Customer Experience and Analytics Cloud, Germany's most successful club transcends the traditional business model of football clubs. Learn more about the golden fan strategy from FC Bayern Munich in this session. 

Topics
AllCustomer ExperienceData & Analytics
Session Language
en