Session 2020: Debbie Vavangas (IBM iX): Innovation is dead.



In the past few years we have seen many companies withdrawing and struggling with funding their "innovation" arm. With the ongoing pandemic, pressure rises and makes justification for the costs of these departments even more likely. But why? Isn't differentiation more crucial than ever in these turbulent times? The answer: innovation on its own is not enough.

Since the beginning of mankind we cooperate to be most successful and bring together different abilities. It is deep in our DNA to collaborate for success, so why is it so hard for us? How can we use one to fuel the other? Get to know how to transform from your innovation by linking different keys to success. 

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IBM iXHi, we're IBM iX – a combination of business consultancy, digital agency and platform integrator. We work at the intersection of strategy, design, and technology in ways our clients need and our competitors want, but only IBM can deliver.   Our studios are the place where the experience begins: As one of the world’s largest digital agencies we work in a global network across 57 locations in teams of 17,000 strategists, creatives and developers on today's biggest business challenge: tomorrow. In Germany, Austria and Switzerland our over 1,200 employees design human-centered digital experiences. In the DACH region our agency brands Aperto and have been expanding the IBM iX studio network since 2016.  For over 20 years, our agencies have been offering solutions and services like:         Digital platforms & experience design        Digital marketing & integrated communications        Digital services & new business models  Based on IBM technologies and in cooperation with leading technology partners such as Adobe, Salesforce, SAP Customer Experience, Acquia/Drupal, Sitecore, CoreMedia and Magnolia we shape the digital transformation of brands like Allianz, Barmer, Coca-Cola, Fressnapf, Hyundai, Lufthansa, Migros, Sparkasse, Volkswagen and Vorwerk among many others.  Are you ready? Let the experience begin!  Our credo: "We won't just tell you what it takes for the ultimate customer experience. We'll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery."         Founding year: 2013 IBM iX // 1995 Aperto,        Company size: 10.001+     Industry: Digital agency and consultancy