Jan Homann (eqolot): The future of Influencer Marketing – How can this still young discipline scale from 8 to 30 billion $ market volume until 2025?

During lockdown period an all time high traffic was reported on social media channels. As a result the media budgets are being moved even faster from traditional media to individuals. Due to this shift in media spendings people (Influencers) become media companies themselves. We are going to talk about the three most important changes that are necessary in order to create a scalable industry.