Session 2020: Jeremy Connell-Waite (IBM iX): How to build a $1 billion content strategy

These are difficult times. Businesses are struggling, economies are going down, people are loosing their jobs and marketeers are facing a set of new challenges.  At the same time, the situation spawns new opportunities: new jobs, new cross-border teams, new ways of working or ways to approach clients. It is essential to formulate your exact mission and your key selling points to then use it for your content strategy!  Join us if you want to find out how to build that 1 billion dollar content strategy. How you reach your audiences’ brain and heart in just ONE SLIDE. Learn to engage, inspire, entertain and improve your storytelling. And how to avoid death by PowerPoint.