Session 2020: Jeremy Connell-Waite (IBM iX): How to build a $1 billion content strategy

Lecture
2020

Information

These are difficult times. Businesses are struggling, economies are going down, people are loosing their jobs and marketeers are facing a set of new challenges.  At the same time, the situation spawns new opportunities: new jobs, new cross-border teams, new ways of working or ways to approach clients. It is essential to formulate your exact mission and your key selling points to then use it for your content strategy!  Join us if you want to find out how to build that 1 billion dollar content strategy. How you reach your audiences’ brain and heart in just ONE SLIDE. Learn to engage, inspire, entertain and improve your storytelling. And how to avoid death by PowerPoint. 

Topics
All
Session Language
en
IBM iXHi, we're IBM iX – a combination of business consultancy, digital agency and platform integrator. We work at the intersection of strategy, design, and technology in ways our clients need and our competitors want, but only IBM can deliver.   Our studios are the place where the experience begins: As one of the world’s largest digital agencies we work in a global network across 57 locations in teams of 17,000 strategists, creatives and developers on today's biggest business challenge: tomorrow. In Germany, Austria and Switzerland our over 1,200 employees design human-centered digital experiences. In the DACH region our agency brands Aperto and ecx.io have been expanding the IBM iX studio network since 2016.  For over 20 years, our agencies have been offering solutions and services like:         Digital platforms & experience design        Digital marketing & integrated communications        Digital services & new business models  Based on IBM technologies and in cooperation with leading technology partners such as Adobe, Salesforce, SAP Customer Experience, Acquia/Drupal, Sitecore, CoreMedia and Magnolia we shape the digital transformation of brands like Allianz, Barmer, Coca-Cola, Fressnapf, Hyundai, Lufthansa, Migros, Sparkasse, Volkswagen and Vorwerk among many others.  Are you ready? Let the experience begin!  Our credo: "We won't just tell you what it takes for the ultimate customer experience. We'll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery."         Founding year: 2013 IBM iX // 1995 Aperto, ecx.io        Company size: 10.001+     Industry: Digital agency and consultancy