Discovery Commerce – A New Marketing Era

During the pandemic, we saw that new technologies are fundamentally shaping many areas of our lives. Smartphones in particular have become an indispensable part of our media consumption. Digitization has opened up new opportunities for companies in all industries. With increasing digitization, however, not only communication is changing, but also the consumer behavior of users, which also has an influence on the customer journey and the user experience.
Purchases are increasingly made online or have an online initiation in the customer journey. Discovery commerce is a central component of today's corporate marketing strategies. The interplay between focus on the end customer and the optimal design of a media strategy is crucial.
Discovery Commerce offers companies the opportunity to create a better bond with their customers and at the same time promote their business growth.

In his presentation, Kai Herzberger, Group Director DACH & EMEA Commerce, will show how Facebook makes it possible to create a seamless shopping experience and provide information on the latest developments and trends in consumer behavior and, in this context, the changed customer journey.