"So Now What?” -- Our Approach to the Cookie Conundrum

Moving beyond the use of cookie targeting and identity-based activation has given way to a lot of questions as advertisers and publishers look to ensure that their campaigns are still performing well. As we move toward the new cookie deadline, EMEA practitioners of digital advertising have already started to embrace the spirit of positive change. Join us for this masterclass session with learnings and best practices for customisable, outcome-oriented approaches that help advertisers reach the people they care about–in increasingly consumer-centric ways that will endure today and beyond.

Jessyka Polensky and Andreas Neu deliver a fresh perspective around the future of data-driven advertising and what it means to deliver a true portfolio approach to achieve scale, fidelity, reach, and insights that are the life blood of successful campaigns.