New world, new rules. Audiences seek inspiration more than ever. On Pinterest.

As people are getting ready for the new season they are looking for inspiration on what to wear, how to get organized, what new things to try - people also want to build and sustain new routines they have picked-up during the pandemic. And they want your help with it. We ran exclusive research to understand the kind of inspiration your audience is looking for right now and how your brands can play an authentic role in helping them bring it to life. Join Dr. Nikos Kotalakidis, Pinterest's Country Manager for the DACH Region, as he dives into six unique audience types on their quest to find inspiration and turn it to action.