Ad Verification: Mitigating brand risks
Information
The complex advertising landscape hides many stumbling blocks that can not only be expensive but can also quickly leave lasting damage to a brand. In this masterclass, Manuel Koubek and Patrik Paroubek present some big sources of risk for digital advertising and give easy-to-implement tips that can make every campaign more effective.
Beyond the visibility measurement of online advertising, Meetrcs offers our clients a holistic understanding of their digital marketing effectiveness and optimization tools.
We will give an overview of trending topics such as Brand Safety 2.0, Audience Verification and real Video Viewability - from management level in our Masterclass to the expert level in the breakout sessions afterwards.
Masterclass
Trending Topics in Ad Verification
Why ad verification at all?
What are the benefits, what are the challenges and what are the hot topics?
Breakout Session
Brand Safety 2.0: Disinformation & FakeNews
How can the machine help protect your brand and what to do when AI reaches its limits?
Advanced Video Measurement: From Wrong KPIs to Strong KPIs
Do your KPIs completely miss the reality of today's media use? Want to align the use of media budgets much more directly with the impact achieved?
Audience Verification – Now and in the Future
Another big area is the verification of target groups & reach in view of the massive technical restrictions that data protection entails regarding 3rd-party cookies and also tracking prevention of the browsers. What are adequate solutions for the future?
