How Customer Data Platforms power the right decisions among the whole customer journey

Typically, a Customer Data Platform (CDP) offers a chance of bringing together the back-office and CRM data into a unified, 360-degree customer profile. But there is so much more! In this session learn more about the typical and helpful benefits that you should be expecting from a great CDP. Combine customer data from online, offline, and third-party sources to create a single, dynamic, real-time view of each customer. Simplify and consolidate all your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Gathering all these customer signals and applying them to your customer profiles in real time ensures you have the most up-to-date information about your customer in every moment.