Context is King: How Brands Can Win as Privacy Takes Center Stage

Wednesday, September 8, 2021 12:20 PM to 12:40 PM
Blue Stage
Presentation

Information

As privacy regulations continue to evolve, marketers are returning to contextual marketing as a way to maximize performance. Pam Drucker Mann, Condé Nast's global chief revenue officer and president, U.S. revenue, and Sara Fischer, media reporter for Axios, will discuss this shift, how it’s impacting the dynamic between IP providers and platforms, and what marketers can do to succeed amidst these changes.

Date
09/08/2021
Session Language
en
Channels / Stages
All SessionsBlue Stage