3 Important Trends in ‘Madtech’

From the first impression to the last, every impression you make with your customers is crucial. Aligning Martech and AdTech (Madtech) strategies to improve customer experience is one of the most significant opportunities for digital marketers today. Join us to learn about three clear trends that are shaping how marketers approach campaigns and deliver outcomes in the rapidly evolving marketing and advertising eco-system. In this session, Charlotte Raimondi, Oracle Advertising’s Senior Director of Publisher & Platforms at Oracle Advertising, will unpack these key trends from the last 12 months and will help you understand how they’re shaping the future of 2022 and beyond.