Unlocking the hidden potential in every Transaction Moment

Who hasn’t made an unplanned purchase when at a brick-and-mortar shop- picking up a Scrub Daddy from an end-of-aisle display or a favorite candy at the supermarket checkout? Online, we call this the Transaction Moment －a state of mind consumers enter during the purchase journey when engagement and buying intention are at their highest. Simply said,, it’s a vital opportunity for brands to connect with customers who are ready to engage and willing to buy more. Leveraging data and machine learning to surface the most relevant and personalized experiences, products and offers to each individual has been seen to increase profits by over 50%. Despite this opportunity, many brands have not yet taken these necessary steps. Learn how to unlock the potential in this moment with Bruce Buchanan, CEO of Rokt.