Businesses are nowadays not only recommended to transform, they are forced to transform to handle current challenges such as e-commerce acceleration, longterm growth, the right mindset and talent attraction and enduring relevance. The luxury industry has long been a very conservative industry in digital transformation but is now taking next steps to incorporate its values and legacy with current consumer trends and digital demands. Which pillars should be tackled first? How can authenticity still be kept along the process? What is needed from an attribution POV looking at the large share of offline sales and wholesale data?
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