Consumer comprehension - How to retain and grow your customer base in an everchanging environment

In the past 18 months people had to shop online more than ever before. The situation forced them to purchase new categories of goods, that usually were bought offline and often paid with cash. Many online businesses were happy to see the surge in the number of buyers. E-commerce was growing more than ever. Now looking into the future, what are the challenges that need to be addressed to ultimately retain new customer segments and changed customer behavior? In this session we want to take a look at the changes customer expectations and pressing challenges including legacy systems, preventing growing fraud, building a true contactless customer journey and providing customers with flexibility.