THE DESIRES OF GENERATION ALPHA

Generation Z has shown us how different a generation can be from its predecessors - and now Generation Alpha is coming. Starting in 2010, the first representatives enter their teens and are directly confronted with one of the biggest crises in decades. What does this do to this young generation? In this panel we give an outlook on a new generation. What values and issues matter to these young people? What distinguishes them from their predecessor generation? And what role is currently played by the influence of their parents?