THE THIN LINE BETWEEN DIVERSITY AND CLICHE

In a heteronormative world, it is difficult for representatives of the queer community to find themselves again. In addition, prejudices such as the "rich, gay couple in the city" shape the image of many marketers. What follows is either a very clichéd approach or no approach at all to this very diverse target group.

What are the central needs of queer people in Germany? Together with communication experts, we take a look at this area of modern communication.