The Corona crisis is one of the key drivers of transformation: Rarely have brands and customers been affected by such major changes within such a short period of time. What we are currently experiencing is a profound metamorphosis of what has previously existed. People have learned what it can mean to set new priorities within a very short time. Brands need to respond to these new agendas. They need to identify the new drivers of our society and identify new Customer Needs. This panel is the start of something new. We want to look at these new priorities and understand how much the crisis of the past period has changed us.