Adtech Stack Reimagined - How to manage the transition to the first-party world
Masterclass
2021
Information
A new era of digital marketing lies ahead: without cookies, with more privacy and countless possibilities. The industry, that's us! So let's prepare well for the future and shape it - transparently, openly and sustainably. For brands and agencies to successfully master the transition from the old world to the new, we will focus on the following questions:
- How does first-party tracking work and how can it be integrated into existing infrastructure and business processes?
- What obstacles are there and how can they be overcome?
- Which testing measures should be taken now?
Topics
Digital Media & TradingProgrammaticTracking & Targeting
Session Language
en
Channels / Stages
All SessionsMC5