The AR landscape is changing and Snap is at the forefront of this paradigm shift. Like most new technologies we see a similar journey of adoption on the horizon. However, we anticipate that there will be a rapid transition from the fun activities people use AR for today to a total reliance on the technology to enhance our lives daily. Where are we on the adoption cycle? What types of experiences do we anticipate within the next year? How is Snap AR building programs that create demand for Lenses, exposure for creatives, as well as solutions for customers and partners?
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