5 Performance Marketing Rules on Snapchat

Jan Müller, Sector Lead Performance DACH, explains how performance-driven marketers can get the best out of Snapchat by tapping into the basic performance marketing tools on this platform. Snapchat offers a lot of advanced marketing solutions for E-Commerce players, App Advertisers and other performance marketers. In this lecture he gives a holistic overview over the possibilities of targeting, measuring and optimizing your campaigns and shows why you also should consider AR for your lower funnel campaigns.