Primetime for Programmatic CTV: Data, Content and Targeting

People are cutting the cord on linear TV with younger target groups leading the trend. The first advertisers are already deliberately targeting viewers via CTV who have not seen a single spot on conventional TV. And massive market changes are happening: 76% of marketers have shifted investments to CTV already. Time to conduct a detailed examination of the CTV advertising ecosystem. Where are we at in terms of players, requirements and content? What challenges are we facing when it comes to privacy, consent management, ad measurement and targeting? And what will the bright future bring when Programmatic Advertising enters the big screen? Join our BVDW lab panel with an excellent array of industry experts.