Why is it that the tech-powered advertising industry ends up serving ads that are underwhelming to most consumers? The honest answer is that companies that facilitate online ads typically just sort them from most expensive to least rather than serving relevant ads that build true engagement. To truly win consumers, the industry needs to put the end-user experience first, challenge the usual way of serving ads, and devise solutions that actually benefit consumers. Join the lecture to find out about the

compounding effect of user engagement and how brands can boost their ROAS by optimizing towards the consumer.