Personalization in a “Cookieless” World

For years, marketers, publishers and advertisers have relied on third-party cookies for tracking, data collection, and ad personalization and targeting. In 2020, Google announced that they will join a growing list of browsers to stop the use of third-party cookies. The end of third-party cookies does not mean cookie banners, consent management platforms, or personalization are going away. It does mean that marketers should begin to think outside the box when it comes to remarketing strategies though.  

Even though Google has pushed back the deprecation of third-party cookies to 2023, organizations should take this time to finalize their strategy to transition from third-party cookies. This grace period is the perfect time to experiment with other diverse strategies to maximize personalization, addressability and trust without relying on third-party cookies. Join this session to learn how organizations are diversifying their strategies and leaning on first-party data, social platforms and ID integrations as they prepare for a world without third-party cookies.