The Art of Revenue Attribution for Data Science Dummies --- Everything You need to know about revenue attribution to deliver digital growth

You don't have to be a data scientist to figure out revenue attribution. The real trick is to understand that there is more than one way to slice and dice your data. So if you are relying on just one data source to report on attributed revenue, you are likely not seeing the big picture. Join Don Spampinato to get up to speed on revenue with a masterclass on revenue attribution - without getting lost in the heaps of data. In this masterclass, we will cover: 

• How to compare the different revenue attribution models provided by native tools with the data provided by your owned properties
• What is the business story the different attribution models can tell 
• Why different models could indicate conflicting results 
• When can the right attribution model help you deliver on growth targets
• And much more!