Emojis are perceived by many as just a novel way to communicate, and most of us underestimate their value. Used right, emojis will make brands relatable, add context to your messaging, and appeal to your audience on a deeper level. And we all know that an emoji can be worth a thousand words. In this session, we’ll explore how using emojis will boost your social media engagement, the psychology behind emojis, whether it’s appropriate for your brand to use them in the first place and why it is essential for your brand to analyze emoji usage. Does your brand speak emoji yet?