Why A Cookieless Future Isn't Half Baked

Masterclass
2021

Information

While Google announced a delay to the deprecation of third-party cookies until late 2023, marketers are keenly aware that the industry is making a seismic shift away from third-party data.

As testing for alternative solutions are ongoing, marketers are turning to a mix of solutions including universal identifiers, first-party data, and contextual targeting. But how can these solutions work together and provide scale, precision and results while prioritising consumer privacy and consent? Please join Nick Morley, Managing Director EMEA at Integral Ad Science for an informative workshop where we will discuss: - How to supercharge your programmatic strategy to better target at scale in a privacy-first world - What creative alternatives to third-party cookie targeting already exist right now - What are the new ways of identifying audiences and measuring effectiveness

 

Topics
Compliance & PrivacyOnline AdvertisingTracking & Targeting
Session Language
en
Channels / Stages
All SessionsMC4

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