How to get Social Commerce right?

Brand marketers need to leave known tracks when running campaigns on social or messaging platforms. This is not only about technical requirements but also about approaching the audience with the right message, the right creative and the right tone of voice. But how can augment reality, influencer or challenges contribute to business, leads or sales? Is there a rule of thumb? In this Masterclass we’ll hear from Gymondo how they approach social marketing and where marketers need to think differently when it comes to campaign design. Snap and Universal McCann will share their insights of over 1,000 campaigns, what works well and how they support brands on their way to effective marketing on their platforms.