How to get ready for a post-cookie-world?

The digital marketing industry is on the verge of entering the next era of tracking and measurement. Even though Google has postponed their phasing-out of the 3rd-party-cookies last minute, privacy regulations are tightening up and Apple has already changed their rules to track and measure activities of their users. This is a clear paradigm change for marketers and publishers, so it is vital to adapt the strategies to advertise efficiently or to retarget potential customers. In this panel we will discuss with brands, publishers and solution providers how they prepare for the upcoming transition and what they have learned so far.