The 5 Cluster Influencer KPI Framework. From 1 to 5 dimensions based on KPIs

Today there is a very one-dimensional way to analyze and cluster Influencers. All players in the market just talk about how many Influencers they "have" or "know". One can summarise this as a very childish numbers-bullshitting without any focus on the customer needs and sustainable actions.
In the meanwhile, the Influencer Marketing Industry is on the way to grow up. Hence we think it is time to get to the next level – we are proud to present the new 5-Cluster Framework of influencer KPIs to work with Influencers in the future