The Future of Marketing – It’s all about Data, isn’t it?

Circle Stage
Lecture
2021

Information

Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

 

You’ll walk away with insights into:

·       The role of a CMO and their focus on modern marketing.

·       How HSBC embraces the whole area of data in marketing.

·       The connection between data strategy and data insights - collecting and harnessing consumer data, finding insights and turning them into action that helps the business grow.

·       How to ensure that brand purpose is at the heart of marketing activities and actions.

Topics
AllData & Analytics
Session Language
en
Channels / Stages
All SessionsCircle Stage

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