Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”
This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?
You’ll walk away with insights into:
· The role of a CMO and their focus on modern marketing.
· How HSBC embraces the whole area of data in marketing.
· The connection between data strategy and data insights - collecting and harnessing consumer data, finding insights and turning them into action that helps the business grow.
· How to ensure that brand purpose is at the heart of marketing activities and actions.