Clear orange ocean spells danger - How marketing organisations can drive growth

There’s no doubting that marketing has never been more exciting or more challenging:

We know CMO’s are asking themselves and their organisations about organisation structure, centralization vs. decentralization, insourcing/outsourcing, and their capabilities.

We will share and discuss our research findings with Nomad Foods CMO, Steve Axe. Our results shows that the biggest single area to having a successful marketing organisation by some way is marketing capability fit. This fit is the ratio between your important/vital marketing capabilities and your performance in executing against them. The higher the fit the more likely you’ll be a WMO - Winning Marketing Organisation. This session will discuss Green Spaces (good fit) and Orange Oceans (poor fit).

The key takeaway will be:

·       A process to define the areas that are important to marketing organisation to secure growth.