The Magic of Twitch: Demystifying the Twitch audience

Square Stage
Lecture
2021

Information

Over the last 10 years Twitch has grown from a gaming livestreaming service into a entertainment phenomena with content that spans gaming, sports, entertainment, music and over 2.5m viewers at any given moment. More than 'just' gamers, the Twitch audience is a creative, passionate and diverse community. Join Paul Nesbitt, Director of International Insights and Measurement at Twitch, to learn who makes up the Twitch audience, what they love, what they are watching on Twitch, and crucially, how advertisers can reach them.

Date
09/07/2021
Topics
Content MarketingOnline AdvertisingSocial Media & Influencer
Session Language
English
Channels / Stages
All SessionsSquare Stage