How PepsiCo use 1st party data to drive maximum social engagement
Masterclass
2021
Information
In this presentation you will hear how PepsiCo, one of the world’s leading CPG brands uses their 1st party data in Mapp Cloud to:
- Drive campaign performance on social channels
- Achieve the best CPC and ROI returns
- Reach new and relevant audiences
- Engage and inspire their consumers
Topics
Data & AnalyticsDigital TransformationMarketplaces
Session Language
en
Channels / Stages
All SessionsMC2
