B2B marketing as we know it is over.

The pandemic invoked a huge shift in the way we market and we will never go back to the way things were. In 2021, B2B is asking more questions about its target audience: what do they care about? How are they being influenced? We’re at an inflection point, where we can either continue being reactive to the challenges we are facing, or form a new path forward. The latter requires us to get rid of B2B as we know it. It's time to re-think everything and remember our No. 1 responsibility as marketers: creating relationships and adding value!