B2B marketing as we know it is over.

Red Stage
Keynote
2021

Information

The pandemic invoked a huge shift in the way we market and we will never go back to the way things were. In 2021, B2B is asking more questions about its target audience: what do they care about? How are they being influenced? We’re at an inflection point, where we can either continue being reactive to the challenges we are facing, or form a new path forward. The latter requires us to get rid of B2B as we know it. It's time to re-think everything and remember our No. 1 responsibility as marketers: creating relationships and adding value!
Date
09/07/2021
Topics
AllDigital TransformationSustainability & ESG
Session Language
en
Channels / Stages
All SessionsRed Stage
IBM iXHi, we're IBM iX – a combination of business consultancy, digital agency and platform integrator. We work at the intersection of strategy, design, and technology in ways our clients need and our competitors want, but only IBM can deliver.   Our studios are the place where the experience begins: As one of the world’s largest digital agencies we work in a global network across 57 locations in teams of 17,000 strategists, creatives and developers on today's biggest business challenge: tomorrow. In Germany, Austria and Switzerland our over 1,200 employees design human-centered digital experiences. In the DACH region our agency brands Aperto and ecx.io have been expanding the IBM iX studio network since 2016.  For over 20 years, our agencies have been offering solutions and services like:         Digital platforms & experience design        Digital marketing & integrated communications        Digital services & new business models  Based on IBM technologies and in cooperation with leading technology partners such as Adobe, Salesforce, SAP Customer Experience, Acquia/Drupal, Sitecore, CoreMedia and Magnolia we shape the digital transformation of brands like Allianz, Barmer, Coca-Cola, Fressnapf, Hyundai, Lufthansa, Migros, Sparkasse, Volkswagen and Vorwerk among many others.  Are you ready? Let the experience begin!  Our credo: "We won't just tell you what it takes for the ultimate customer experience. We'll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery."         Founding year: 2013 IBM iX // 1995 Aperto, ecx.io        Company size: 10.001+     Industry: Digital agency and consultancy