Ethical AI Meets Privacy. Avoid the Paparazzi Effect.

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AI powered marketing is here to stay because of the improved benefits associated with it: better product recommendations, social engagement, customer service, search, etc. Marketers should be sure to use AI wisely in order to avoid eroding consumer trust. A right balance between artificial and human intelligence is key. Customers are willing to supply data in order to reap the benefits. They may be warier of disclosing personal information such as their health, location or social behavior. Transparency is becoming a priority when it comes to personal data. In order to build customer trust and avoid damage to reputations, we will discuss ethical approaches to take up in order to protect your brand.

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