Turning First-Party Data into Commerce Outcomes for an Addressable Future

Circle Stage
Lecture
2021

Information

First-party data will be the cornerstone of digital advertising in a post-cookie world. But marketers can’t wait for the deprecation of third-party cookies before they make their first-party data work for them.

 

By growing and activating first-party data now, marketers will be better prepared for success in a cookie-less world. But there are still misconceptions around what first-party data is, why it’s important, and how it can be activated to achieve marketing goals across the consumer journey. 

 

In this session, we will clear up these misconceptions, so marketers understand how to activate first-party data to generate full-funnel commerce outcomes — both now, and in the post-cookie world. 

Date
09/08/2021
Topics
E-CommerceOnline AdvertisingTracking & Targeting
Session Language
en
Channels / Stages
All SessionsCircle Stage