WTF are Modern Partnerships: Real-world case studies of a growth phenomenon

WTF are Modern Partnerships: Real-world case studies of a growth phenomenon

Square Stage
Lecture
2021

Information

According to Forrester*, many large businesses are driving 28% of their total revenue through modern partnerships. On top of that businesses that optimise the partnership channel are growing twice as fast as competitors that do not. But what exactly are modern partnerships and how can you utilise them?

This session will explore four case studies of brands that are working together to create new opportunities through modern partnerships, ranging from influencer marketing to brand-to-brand relationships and even affiliate marketing. Each case study will offer an insight into a different type of partnership, demonstrating how the relationship works and why it's so valuable for growing revenue.

Key takeaways

  1. Learn what is meant by modern partnerships
  2. See the growth potential that exists through modern partnerships
  3. Explore case studies that show how businesses are using different types of partnerships in the real world.

 

*https://go.impact.com/rs/280-XQP-994/images/PDFdownload-PC-AW-InvestinPartnerships.pdf

Topics
E-CommercePerformance MarketingSaaS & PaaS
Session Language
en
Channels / Stages
All SessionsSquare Stage
impact.comimpact.com ist eine der weltweit führenden (SaaS-)Plattformen für Partnership Automation™ und verändert die Art und Weise, wie Unternehmen Performance-Partnerschaften verwalten und optimieren — einschließlich Affiliates, Influencer, Commerce Content Publishers und B2B-Partnern. Die leistungsstarke, zweckgerichtete Plattform macht es Werbetreibenden leicht, ihr eigenes Partner-Ökosystem mit anderen Brands und Communities aufzubauen, dieses zu kontrollieren und skalierbar zu entwickeln. Ein Ökosystem dem Kunden vertrauen, um ihre Einkäufe zu tätigen, sich zu informieren oder sich zu Hause, bei der Arbeit bzw. unterwegs zu unterhalten. Die Technologieplattform und Marktplatz für Performance-Partnerschaften steigert das Umsatzwachstum internationaler Marken wie N26, Ticketmaster, Flixbus, Lenovo, Jimdo und HelloFresh. www.impact.com/de. impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimise all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as TUI, Uber, Shopify, Lenovo, L’Oreal, Skyscanner and Levi’s, visit www.impact.com. #affiliate #affiliatemarketing #partnermarketing #partnerships

Registered attendees

Anusha Sahadeo
Anusha Sahadeo
Associate, Customer SuccessInfoSum
Marina Hedvizak
Marina Hedvizak
Marketing Manager DACHReputation
Niels Groot
Niels Groot
Head of Global Partnerships - Awin AccessAwin

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