How Psychological Principles Influence the Choices We Make

Square Stage
Agency Lecture


Psychology is integral part of User Experience (UX) Design. How do customers make their choices, how do they define what they really want, and what factors play a critical role in the purchase of a product. These are the challenges that store operators must face in order to achieve an increase in sales and be successful in the market.

This is where psychology comes into play. Knowledge of various psychological principles can help optimize the customer shopping experience and thus increase sales. What motivates people to buy certain products, and what keeps them from doing so? What does human memory have to do with the purchase decision and how influential is social validation?

These are the questions we would like to address in this talk.“

Customer ExperienceDigital TransformationE-Commerce
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All SessionsSquare Stage
communicode AGcommunicode - building digital bridges  communicode, founded in 2003, is a full-service digital agency based in Essen. We are an interdisciplinary team of specialists for digital communication and concentrate on strategic consulting, conception and production in the field of interactive business and communication solutions.  With experience from a large number of different projects, we quickly develop a deep understanding of our customers' business and its potential. Dealing with the company, the brand and their perception in the market form the foundation for the implementation of digital strategies for our industrial and retail customers such as Vorwerk, thyssenkrupp, Olymp and Triumph. This creates concepts and systems for successful multichannel platforms - future-proof overall solutions that connect people and technology.  For the technical implementation of our concepts, we select the right tools from our partner network based on the individual project requirements and our many years of expertise. We rely on proven solutions such as Shopware, CELUM, SAP CX or CoreMedia, as well as the infuniq Product Information Management (PIM) from our 100% subsidiary infuniq Systems GmbH. Additional services such as hosting and operation, our own design team for the design of the online presence and committed customer service complete our offer.  We would be happy to discuss how you can use your potential with the e-commerce sales channel in a personal exchange.  Your communicode team