Creativity During Covid-19 and beyond: How a premium publisher has used branded Content to drive results for Its advertising partners

Circle Stage
Lecture
2021

Information

The global pandemic has forced content marketers to re-evaluate and redesign their marketing strategies - seeking to strike the balance of being empathetic at a time of global societal crisis, whilst also striving to maintain awareness in their industry. 

It's been a time of profound innovation, and in this session, we will hear from two executives from The Trust - the in-house Brand Studio of The Wall Street Journal | Barron’s Group about some of the new platforms, insights and intelligence that have driven their most creative and successful year yet.

Topics
Content MarketingCreativity & DesignOnline Advertising
Session Language
en
Channels / Stages
All SessionsCircle Stage

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