Content is King and Context is Queen. Data Driven Content: a Key Driver for the future of Marketing & Comms

Annette Siragusano,Global Head of Content and Cross Channel Campaign management at Engel & Völkers, and Paul Herman, VP Customer Engagement and Market Insights at Sprinklr, discuss the importance of real time insights to infuse your global, local and regional content strategy. From data sources to organizational structures, the marketing department of the today needs to be reconfigured for modern channels and increased customer expectations of tomorrow. Come and learn how...