Why digital advertising's tracking crisis is fuelling partner marketing's growth

Google may have delayed hammering the final nail in the coffin of the 3rd-party cookie, but the end is quickly closing in. As the rest of the digital ad industry scrambles around for an alternative, affiliate and partner marketing stands to benefit from its incredibly light-touch, non-invasive tracking system. The channel's outcome-based performance model and inherent transparency mean ad investment has poured into it in recent years.

Join Adam Ross, Awin's CEO, as he discusses how the channel has become increasingly mainstream, and why direct partnerships offer a source of hope for many marketers in today's privacy-conscious climate.