AI is changing the world at breakneck speed. Of course, this disrption does not stop at the professions and activities of the creative industries. The "Augmented Creativity" session will describe where this process of change is already being felt in practice today.
The question will also be addressed whether AI can be creative and how designers, copywriters, video producers, photographers and all those whose work involves the creation of creative products can deal with it in practice.
The session will present the AI Creative Kitchen project, where creatives, agencies and clients can train themselves in dealing with and adopting a contemporary attitude towards AI in the creative environment.