MAD//Fest Mini Content Takeover: How science and creativity can help outsmart the competition

How do you turn disruption into competitive advantage? How can disruptors topple the status quo? What can global powerhouses do to protect their market position? With trademark observations, wit + incisive analysis, this keynote from Ogilvy Vice-chair, ad industry legend and MAD//Fest favourite Rory Sutherland will explore emerging opportunities, the power of creative innovation + how understanding the science behind your customer’s behaviour can set you apart from the competition. You'll leave entertained, enlightened and with a sharper sense of the emerging world order for brands, the marketing industry and consumer behaviour.