How do you turn disruption into competitive advantage? How can disruptors topple the status quo? What can global powerhouses do to protect their market position? With trademark observations, wit + incisive analysis, this keynote from Ogilvy Vice-chair, ad industry legend and MAD//Fest favourite Rory Sutherland will explore emerging opportunities, the power of creative innovation + how understanding the science behind your customer’s behaviour can set you apart from the competition. You'll leave entertained, enlightened and with a sharper sense of the emerging world order for brands, the marketing industry and consumer behaviour.