Gen Z - Untapped and Untouchable. Five key insights into the world of the ultimate alpha consumer

Gen Z are a hyper-informed, hyper-connected consumer, who expect customized personalized products, services and value, across every device, every platform, AND whose real world and digital existence are basically one of the same.  Brands must urgently connect with this unfamiliar, digital-native consumer who is defining social commerce.  They live and breathe social media, instant messaging, video games and live streaming - often all at the same time. Gen Z are the ultimate early adopters, and we see their habits now influencing the behaviors of Millennials and Generation X too, and even the younger generations following them. They are the most influential but elusive consumers in history. Many marketers find this new world order daunting, but it represents great possibility. Viviane Paxinos reveals the key five insights into engaging the ultimate alpha consumer.