Von daten- zu kundengetriebenem Marketing – mit Customer Data Platforms (IBM iX & Acquia)

MC3
Masterclass
2021

Information

Wie können wir Kunden besser kennenlernen und ihre Bedürfnisse verstehen? Durch Daten? Ja, denn die wirklich wertvollen Kundendaten werden schon heute von den Unternehmen gesammelt. Und das in unzähligen Systemen und Kanälen – beginnend bei CRM, Kundenservice, Shop-Systemen, Social Media et cetera. Die Herausforderung besteht darin, all diese Datensilos aufzulösen, um ein einheitliches Kundenprofil zu erhalten. Nur so werden die Daten wertvoll, um relevante Marketingkampagnen zu starten und erfolgreich zu sein. Erfahren, wie Sie Ihre Daten richtig nutzen und mit der richtigen Botschaft zur richtigen Zeit auf dem richtigen Kanal ein attraktives Kundenerlebnis schaffen können.

Date
09/07/2021
Topics
Customer ExperienceData & AnalyticsTracking & Targeting
Session Language
de
Channels / Stages
All SessionsMC3
IBM iXHi, we're IBM iX – a combination of business consultancy, digital agency and platform integrator. We work at the intersection of strategy, design, and technology in ways our clients need and our competitors want, but only IBM can deliver.   Our studios are the place where the experience begins: As one of the world’s largest digital agencies we work in a global network across 57 locations in teams of 17,000 strategists, creatives and developers on today's biggest business challenge: tomorrow. In Germany, Austria and Switzerland our over 1,200 employees design human-centered digital experiences. In the DACH region our agency brands Aperto and ecx.io have been expanding the IBM iX studio network since 2016.  For over 20 years, our agencies have been offering solutions and services like:         Digital platforms & experience design        Digital marketing & integrated communications        Digital services & new business models  Based on IBM technologies and in cooperation with leading technology partners such as Adobe, Salesforce, SAP Customer Experience, Acquia/Drupal, Sitecore, CoreMedia and Magnolia we shape the digital transformation of brands like Allianz, Barmer, Coca-Cola, Fressnapf, Hyundai, Lufthansa, Migros, Sparkasse, Volkswagen and Vorwerk among many others.  Are you ready? Let the experience begin!  Our credo: "We won't just tell you what it takes for the ultimate customer experience. We'll become ingrained in your business, design side-by-side with your innovators and see the project through from initial strategy to delivery."         Founding year: 2013 IBM iX // 1995 Aperto, ecx.io        Company size: 10.001+     Industry: Digital agency and consultancy