Programmatic Advertising in Europe: latest trends, attitudes and growth drivers

IAB Europe’s Chief Economist Dr. Daniel Knapp will reveal the results of its much-anticipated European Programmatic Market Sizing research which will highlight the size, growth and status of the programmatic advertising market in Europe.  Insights from the Attitudes to Programmatic Advertising survey, the industry benchmark on the development of programmatic in Europe will also be shared to reveal the latest buy-side and sell-side drivers, barriers and strategies. The findings of both of these pieces of research will be discussed by a panel of industry leaders including publisher, brand and agency stakeholders.