How TikTok Trends Sell Out Stores – #TikTokMadeMeBuyIt

Have you heard of #TikTokMadeMeBuyIt? It's a global trend that started on TikTok, got re-imagined by our community and transcended off the platform to sell out stores worldwide – thanks to the power of community commerce. Trevor Johnson, Head of Marketing, Global Business Solutions, Europe, will give his view on the phenomenon, explain why it works and and how brands can leverage the power of TikTok to achieve 'sold out'.